SUN BURN: Ubisoft – Lead Artist
2023
SUN BURN - In June, I was invited as one of of 6 artists to develop a concept and lead a team for Ubisoft’s Web3 hackathon: HackArtX. Funded by Tezos.
Having studied fashion in school and worked in the industry for years, I chose to focus my topic around fashion’s environmental impact and CO2 emissions.
Overview:
1. We built a world in Unreal Engine that started out happy, sunny, and clean, and healthy tree characters running around.
2. Using data we sourced from a satellite in space that measured the CO2 in the air. We created an equation that took total CO2 emissions for the world and estimated the future percentages attributed to fashion, based on past data. Every time the CO2 level went up by .1%, it affected the environment in the simulation, adding a piece of trash such as a shopping bag or pile of clothes, and automatically minting a screenshot as an NFT on Rarible. The NFT was available for purchase with all proceeds going to reforestation efforts.
3. As the environment got more polluted, the air got smoggier and the characters began to shift one-by-one into wraith-like, hunched over beings - an evolutionary mechanism that allowed them to survive.
4. There was a gamified clean-up element to it as well - in addition to allowing people to purchase the screenshots of the world getting more polluted, they could also purchase a clean-up token to remove a piece of garbage, taking it one step back to the healthy initial state. These proceeds were also sent to reforestation efforts.
5. In the span of two days, we managed to automate everything, at a .1% increase event, data was pulled from the satellite and automatically fed into Unreal, Unreal automatically took a sceenshot of the scene and uploaded it to Rarible, and when people purchased a clean-up token, it would automatically update the world in Unreal.
We won the award of Ubisoft community favourite for this project 🤍
I’m eternally blessed to have had an amazing team:
Logo/deck design: @figa.link
AI dev: @xyzalanix
Unreal dev: @matibratkowski
Tezos dev: Nicolas DMT
Concept/direction/3D sculpting: @tabithaswanson_